Curves was the fastest growing franchise anywhere in the world, and it holds that record to this day. The way it grew offers a clue to Gary’s excitement about his latest venture, Bellia. Traditionally, franchises are aggressively marketed with expensive advertising and professional sales teams. Curves grew almost entirely through word of mouth. Women were so excited by the benefits they received as customers, many of them wanted to launch a Curves in their own local community. Gary insisted on keeping the cost of the franchise low — well below its potential price. Gary describes himself as “an opportunity creator”, and this was an important motive behind Curves: another clue to the new Bellia venture. The net result was spectacular. While McDonalds and Subway took about 25 years to reach 5,000 franchises, Curves achieved this target in just 5 years. The company eventually had 10,000 local Curves centers in 92 countries.
From Gary’s point of view, the biggest reason for Curves’ success was the purpose that drove the venture. That purpose can be captured in one word: “Service.” Inspired by his Christian faith, Gary describes himself as a person with “a servant’s heart.” He points out that the role of a leader is to serve those he or she leads, not to be served by them. Just as important, he’s discovered that when you come from a place of service, you attract others with the same orientation. That’s what he experienced with Curves and the franchisees he recruited. It’s what he anticipates in the new and different enterprise called Bellia.
From Business Partners to Family
For fifteen years, Gonzalo’s closest business collaborator, turned dear friend, has been Antonio Barrera. Throughout that time, the inseparable pals have ridden the rollercoaster of business life together, suffering struggle and hardship, and rejoicing in the thrill of creation and the rewarding growth of success. Antonio, like Gonzalo, is a born entrepreneur. One taste of corporate life convinced him that the only path he’d enjoy would be building businesses. He started by fixing antiques, and then exported his own line of furniture. He also explored the world of direct selling. In Mexico, where he was born, he took command of a prestigious French skincare brand that he runs today – along with multiple Curves locations around the globe. His adventures have taken him all over the world, and he has mastered — in addition to Spanish — English, French, Portuguese and Japanese.
Trends that Delight
As a beauty brand, Bellia is based on a simple and winning formula. Identify the top-trending designs, create products of exceptional quality, and offer them to consumers at a lower cost than their big-name competitors. The company is launching with a line of exquisite jewelry, sourced from top designers and craftspeople around the world. The products Bellia offers are instantly relatable because they’re so finely tuned to the fashions of today. Women everywhere can feel confident and uplifted, selecting from a generous array of necklaces, earrings, bangles, rings and brooches. As the company grows, Bellia plans to expand its product line to embrace fashion-forward accessories as well as skincare, cosmetics and hair products. Every new addition will have to satisfy the Bellia criteria: fashion-forward, supreme quality, and easily affordable. Customers will find they’re enjoying more than the physical products. They’ll be invited into a life-loving community with a youthful, friendly, positive spirit. As Gonzalo put it: “We want to help people look great. But even more, we want to help them live great.”
A Business for the 2020s
All three founders of Bellia have enjoyed tremendous success with international brick-and-mortar retail operations. But for this new company, launching in a fast-changing world, they’ve decided to forgo that pathway to sales. Instead, they’ve designed an exciting business model that’s as future-oriented as their products. Bellia has created multiple opportunities for customers to participate in the company’s growth and earn generous rewards. The creative concept is to blend different ways of sharing the products, so everyone can choose the format that feels best for her or him.
Any customer can elect to become a Bellia Brand Affiliate and own a free online Bellia Boutique, bearing their own name and personal story alongside the company brand. Visitors to this personal store select and purchase products, which are shipped direct by Bellia. That means there’s no cost to the Brand Affiliate — yet a generous commission is paid with every sale. No internet or design skills are needed: it’s all created for you, including every aspect of tracking sales and income. You just invite your friends to step into your digital store.
And what if you love to party? Welcome to Bellia, where having fun is as important as making money! Wherever safely possible, there will be “Girls Night” parties, to enjoy the Bellia products with laughter, chatter, music and a glass of wine. To make sure everyone’s included, these will be matched by fabulous online parties, so that there’s always a way to make personal connections while exploring the products.
Bellia has another option if you’re a little more ambitious, and you’d love to create a whole new monthly recurring income. You can become an independent Bellia Brand Partner and build a team
of Brand Affiliates and Brand Partners. You’ll be rewarded for the sales your team makes, and there can be even more income for you if they build teams of their own. As a Bellia Brand Partner,
there’s no limit to where your dreams can take you. Perhaps your life would be lifted by just a few hundred extra dollars a month or maybe you’d like to build yourself a new career and replace your
current income. Maybe you’re an experienced networker and leader, ready to strive for the big time.
Whatever your goals, Bellia has a way for you to reach them.
The founders of Bellia are global players. Their history together spans dozens of different countries, and they are completely at ease with building success on an international scale. While taking root in the United States, Bellia is set to expand worldwide, greatly expanding the opportunity of its Brand Partners.
The financial promise of the Bellia opportunity is substantial for those willing to invest the enthusiasm and energy required. Money cannot be the ultimate motive, though. As Gary Heavin says, “No matter what point you are in your life, you have a purpose. When your gifts, experiences and passions align, that’s a signal you’re at the right threshold — step through that door.”